Thomke, Stefan H
Summary: "When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product,...
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Publisher / Publication Date: Harvard Business Review Press 2020
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.4 THOWooldridge, Adrian
Summary: The Great Disruption is a collection drawn from Adrian Wooldridge's influential Schumpeter columns in The Economist addressing the causes and profound consequences of the unprecedented disruption of business over the past five years.
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Publisher / Publication Date: PublicAffairs 2015